Turning a rushed morning into an effortless beauty moment.
VX Media talent Lera Shu collaborated with Marc Jacobs Beauty to create a beauty film inspired by a familiar everyday scenario. Running late for the day, she takes her makeup routine with her, showing that getting ready doesn't have to stop when you're on the move.
Rather than following a traditional beauty routine at home, the film unfolds as Lera makes her way through the city, applying four Marc Jacobs Beauty products along the way. The story captures a relaxed and spontaneous approach to beauty, where each step naturally becomes part of her journey.
From mascara to lipstick, each product is introduced through simple moments that feel effortless and natural. The fast paced rhythm and everyday setting create a fresh take on beauty content, balancing product storytelling with a lifestyle driven narrative.
At VX Media, we enjoy working with creators who bring authenticity and personality to every collaboration. By combining relatable moments with thoughtful visual storytelling, projects like this show how beauty content can feel both aspirational and true to everyday life.
Rather than following a traditional beauty routine at home, the film unfolds as Lera makes her way through the city, applying four Marc Jacobs Beauty products along the way. The story captures a relaxed and spontaneous approach to beauty, where each step naturally becomes part of her journey.
From mascara to lipstick, each product is introduced through simple moments that feel effortless and natural. The fast paced rhythm and everyday setting create a fresh take on beauty content, balancing product storytelling with a lifestyle driven narrative.
At VX Media, we enjoy working with creators who bring authenticity and personality to every collaboration. By combining relatable moments with thoughtful visual storytelling, projects like this show how beauty content can feel both aspirational and true to everyday life.