Hand-drawn doodles and cutout shapes are bringing a playful, nostalgic layer to GRWM content.
The crafty GRWM trend blends real life with illustration, sometimes as paper-cut overlays, other times as animated sketches layered on top of footage, or even fully animated sequences. By weaving whimsical drawings into everyday routines, creators turn simple moments like applying makeup, styling hair, or prepping for the day into lighthearted, visually engaging stories.
This stylization does more than decorate, it adds personality, humor, and relatability. A pen-drawn swirl can emphasize a gesture, a pop of color can highlight a product, and animated characters can replace talents, creating a narrative layer that feels fresh and intimate. The hand-crafted aesthetic taps into nostalgia, evoking childhood memories while keeping content modern and shareable.
While initially popular among individual creators, the format is starting to appear in branded content. Companies are experimenting with warm, childlike visuals to convey approachability, joy, and playful storytelling, bridging the gap between social-native content and marketing campaigns.
What makes the crafty GRWM and storytelling so compelling is its versatility and emotional resonance. It turns ordinary routines into imaginative stories, offers endless creative possibilities, and makes both creators and brands feel more human, relatable, and fun on screen.