Beyond the Product Demo: VX Media for Maybelline New York

For Maybelline New York’s Super Stay Peel Off Lip Liner, VX Media created a 21 second film built around both product communication and visual expression. Instead of treating the product features as separate information points, the film brings them into one continuous visual world.

The production combines AI with live action, supported by VFX throughout the film, allowing the product to move beyond a conventional beauty setting and into a bold urban landscape. The contrast between real footage and digitally crafted environments gives the film a stronger sense of scale and atmosphere without losing focus on the product itself.

Within the short runtime, the film introduces the liner’s key features while keeping the pace intact. Product information is not paused for or explained separately. Instead, each feature is carried by the movement, environment, and changing visual language of the film, making the information feel like part of creativity rather than an interruption to it.

At VX Media, we love working with Maybelline on projects where production craft and new tools can support the idea rather than compete with it. This film gave us the opportunity to combine AI, live action, and VFX in a way that keeps the product clear while giving the execution a character of its own.