When the most satisfying product moment becomes the creative idea.
For Maybelline New York’s Easy Peel Off, VX Media built the creative around one of the product’s most distinctive experiences: the peel itself. Rather than simply demonstrating the product, the film uses texture, movement, and transformation to make the application process part of the visual story.
A silky stream of cushion gel introduces a tactile quality to the film, translating the feel of the formula into something viewers can almost experience through the screen. Paired with close up beauty shots, these details give the product its own visual language.
Everything leads naturally to the peel. It is both a demonstration and the film’s payoff, transitioning from the product in action to the finished lip look in one satisfying movement. The result keeps the idea simple while making the product experience memorable.
At VX Media, we love opportunities to bring our creativity to brands like Maybelline and find an idea within the product itself. By looking at what makes a product distinctive, we can turn even a simple beauty moment into something made to be watched.
A silky stream of cushion gel introduces a tactile quality to the film, translating the feel of the formula into something viewers can almost experience through the screen. Paired with close up beauty shots, these details give the product its own visual language.
Everything leads naturally to the peel. It is both a demonstration and the film’s payoff, transitioning from the product in action to the finished lip look in one satisfying movement. The result keeps the idea simple while making the product experience memorable.
At VX Media, we love opportunities to bring our creativity to brands like Maybelline and find an idea within the product itself. By looking at what makes a product distinctive, we can turn even a simple beauty moment into something made to be watched.