Cristina Baccelli Joins VX Media to Lead the Next Era of Creative Innovation
Cristina Baccelli joins VX Media as Chief Creative & Marketing Officer, bringing a celebrated career defined by creative leadership, sustainability advocacy, and a passion for designing experiences that influence culture. With global leadership experience across luxury, beauty, agencies, and publishing, including roles at Meta, Condé Nast, and serving as a Cannes Lion judge, she has built a reputation for elevating authenticity, craft, and innovation.
After years focused primarily on executive strategy, Cristina is eager to reconnect with the creative process, ideating, experimenting, and shaping projects alongside the team. She is equally driven by learning from new generations, creators, and emerging technologies, particularly as AI reshapes how we create and collaborate. A committed sustainability advocate, she believes creativity should drive meaningful cultural and environmental change.
Central to her philosophy is being “BETAFUL”, a fusion of innovation and beauty. “Beta” reflects her drive for experimentation and constant evolution; “beautiful” represents her dedication to aesthetics, craft, and creating work that moves people. She operates at the intersection of innovation and beauty, where ideas are bold, intentional, and always evolving.
At VX Media, Cristina will lead brand strategy, creative direction, and communications globally. She will also work closely with the founders on long-term growth and lead the VX Media expansion into a new London office. Her vision centers on three pillars, “Grow, Learn, and Show”, growing the company and its talent, staying ahead through continuous innovation, and proudly amplifying VX Media’s voice and presence in the global market. Cristina’s vision, global experience, and dedication to purposeful storytelling make her an invaluable addition to VX Media, and we are thrilled for the impact she will bring to our work and community.
After years focused primarily on executive strategy, Cristina is eager to reconnect with the creative process, ideating, experimenting, and shaping projects alongside the team. She is equally driven by learning from new generations, creators, and emerging technologies, particularly as AI reshapes how we create and collaborate. A committed sustainability advocate, she believes creativity should drive meaningful cultural and environmental change.
Central to her philosophy is being “BETAFUL”, a fusion of innovation and beauty. “Beta” reflects her drive for experimentation and constant evolution; “beautiful” represents her dedication to aesthetics, craft, and creating work that moves people. She operates at the intersection of innovation and beauty, where ideas are bold, intentional, and always evolving.
At VX Media, Cristina will lead brand strategy, creative direction, and communications globally. She will also work closely with the founders on long-term growth and lead the VX Media expansion into a new London office. Her vision centers on three pillars, “Grow, Learn, and Show”, growing the company and its talent, staying ahead through continuous innovation, and proudly amplifying VX Media’s voice and presence in the global market. Cristina’s vision, global experience, and dedication to purposeful storytelling make her an invaluable addition to VX Media, and we are thrilled for the impact she will bring to our work and community.