An intimate, on-the-go look at Nicki Nicole’s Grammy-day ritual, brought to life through her collaboration with Maybelline.
The Grammy Awards are a global, high-pressure stage where every detail is seen. Through her collaboration with Maybelline, Nicki Nicole brings authenticity and expression to the forefront, captured by VX Media in the moments leading up to her arrival.
Shot primarily in and around Nicki’s car, the content focuses on the in-between: a space where anticipation builds and personal ritual takes shape. It’s a setting that blends Grammy-level glamour with a more intimate, real-time perspective.
At the center is Bubble Mascara, a key part of Nicki’s Grammy-day routine. As the final step before stepping out, it becomes a grounding ritual: placing her in her own “bubble,” focused, confident, and ready to shine.
Blending elevated hero visuals with lo-fi, social-native moments, the content feels both polished and spontaneous. The result is a Gen Z–driven narrative that captures not just the look, but the mindset behind stepping into one of the world’s biggest stages.
Shot primarily in and around Nicki’s car, the content focuses on the in-between: a space where anticipation builds and personal ritual takes shape. It’s a setting that blends Grammy-level glamour with a more intimate, real-time perspective.
At the center is Bubble Mascara, a key part of Nicki’s Grammy-day routine. As the final step before stepping out, it becomes a grounding ritual: placing her in her own “bubble,” focused, confident, and ready to shine.
Blending elevated hero visuals with lo-fi, social-native moments, the content feels both polished and spontaneous. The result is a Gen Z–driven narrative that captures not just the look, but the mindset behind stepping into one of the world’s biggest stages.