A clean, high-impact visual campaign showcasing Hanes’ latest drops through a blend of studio precision and social-first storytelling.
VX Media partnered with Hanes and TikTok Shop to create a dynamic campaign for Super Brand Day, spotlighting new autumn or winter socks and sweatshirts. Designed to live across both paid and social environments, the project delivers a cohesive visual system anchored by one hero film and four supporting UGC-style videos.
The hero video is set against a clean white backdrop, allowing lighting and movement to take center stage. Four models remain grounded in place, posing with confidence as split screens track across the frame to reveal multiple looks. The result is a seamless visual progression that highlights versatility while maintaining a sharp, editorial feel.
Shots focus on both the models and the products, emphasizing texture, fit, and material quality. From soft knits to structured silhouettes, each detail is captured with clarity, balancing elevated aesthetics with product-driven storytelling.
The hero video concludes with each model walking off-screen, delivering a polished, intentional finish. Paired with lo-fi, social-native UGC assets, the full suite brings together studio precision and platform relevance, designed to drive engagement and discovery across TikTok Shop.
The hero video is set against a clean white backdrop, allowing lighting and movement to take center stage. Four models remain grounded in place, posing with confidence as split screens track across the frame to reveal multiple looks. The result is a seamless visual progression that highlights versatility while maintaining a sharp, editorial feel.
Shots focus on both the models and the products, emphasizing texture, fit, and material quality. From soft knits to structured silhouettes, each detail is captured with clarity, balancing elevated aesthetics with product-driven storytelling.
The hero video concludes with each model walking off-screen, delivering a polished, intentional finish. Paired with lo-fi, social-native UGC assets, the full suite brings together studio precision and platform relevance, designed to drive engagement and discovery across TikTok Shop.