VX Media is excited to welcome Larissa Gargaro as Global Head of Creators, based in London.
Known throughout the industry as the “Fairy Godmother of Creators,” Larissa has built a reputation for championing creative talent, nurturing genuine relationships with creators, and having an instinctive understanding of the people and culture shaping the creator industry.
Now, she’s bringing that perspective to VX.
As Global Head of Creators, Larissa will lead VX’s global creator strategy and help shape the next chapter of the company’s creator ecosystem. Working across markets and alongside VX’s global teams, she will focus on deepening relationships with creators, identifying and supporting emerging talent, and developing new opportunities that bring creators, brands and culture together.
For VX, Larissa’s appointment represents more than the expansion of its creator capabilities.
Creators have always been central to how VX approaches culture, creativity and brand building. As the company continues to grow internationally, the ambition is to build an even stronger global creator ecosystem, one rooted in relationships, creative opportunity and a genuine understanding of what creators need to thrive.
“As we all know, Larissa is the Fairy Godmother of Creators,” said VX CoFounder Valerie Zhang. “What makes her so special isn’t simply how many creators she knows, it’s the trust she has built with them and how deeply she understands this community and sees creators' potential before anyone else. As VX enters our next stage of global growth, we couldn’t think of anyone better to lead our creator vision.”
For Larissa, the new role will also be an opportunity to rethink what the relationship between creators, agencies and brands can look like on a global scale.
“For years I was lucky to witness VX’s outstanding creator and brand work first-hand, and going from external partner to Global Head of Creators is an incredible honor. I’m very grateful for the trust Val, Xavier & team have placed in me, and I couldn’t be more excited to make an impact on the company’s global & creator expansion. VX is a fearless company founded by creators, powered by innovation, and a true advocate for creativity & results. That balance is what makes this business model so brilliant, and I can’t wait to learn from it as part of this fantastic team. It’s a huge joy to be here!””
Based in VX Media’s London office, Larissa will work across the company’s international network, helping build a creator strategy globally while remaining deeply connected to communities and cultures' creators come from.
Welcome to VX, Larissa!
Now, she’s bringing that perspective to VX.
As Global Head of Creators, Larissa will lead VX’s global creator strategy and help shape the next chapter of the company’s creator ecosystem. Working across markets and alongside VX’s global teams, she will focus on deepening relationships with creators, identifying and supporting emerging talent, and developing new opportunities that bring creators, brands and culture together.
For VX, Larissa’s appointment represents more than the expansion of its creator capabilities.
Creators have always been central to how VX approaches culture, creativity and brand building. As the company continues to grow internationally, the ambition is to build an even stronger global creator ecosystem, one rooted in relationships, creative opportunity and a genuine understanding of what creators need to thrive.
“As we all know, Larissa is the Fairy Godmother of Creators,” said VX CoFounder Valerie Zhang. “What makes her so special isn’t simply how many creators she knows, it’s the trust she has built with them and how deeply she understands this community and sees creators' potential before anyone else. As VX enters our next stage of global growth, we couldn’t think of anyone better to lead our creator vision.”
For Larissa, the new role will also be an opportunity to rethink what the relationship between creators, agencies and brands can look like on a global scale.
“For years I was lucky to witness VX’s outstanding creator and brand work first-hand, and going from external partner to Global Head of Creators is an incredible honor. I’m very grateful for the trust Val, Xavier & team have placed in me, and I couldn’t be more excited to make an impact on the company’s global & creator expansion. VX is a fearless company founded by creators, powered by innovation, and a true advocate for creativity & results. That balance is what makes this business model so brilliant, and I can’t wait to learn from it as part of this fantastic team. It’s a huge joy to be here!””
Based in VX Media’s London office, Larissa will work across the company’s international network, helping build a creator strategy globally while remaining deeply connected to communities and cultures' creators come from.
Welcome to VX, Larissa!