VX Media transforms the Yuzu Vanilla Over Ice into a playful, cinematic recipe that celebrates effortless creativity and discovery.
The 2026 Vertuo World campaign invites a new generation of coffee lovers to explore exceptional at-home coffee experiences through creativity, culture, and everyday rituals. For this activation, VX Media brought that vision to life with a social-first recipe film centered on the new Yuzu Vanilla Over Ice.
Rather than following a traditional recipe format, the drink is assembled through a series of satisfying, mallet-driven interactions. Each strike triggers a new ingredient to appear, turning the preparation process into an entertaining visual sequence that feels both unexpected and effortless.
The Vertuo pod remains at the center of the story, anchoring the creative journey before a seamless reveal of the Nespresso machine completes the drink. The transition reinforces the system as the heart of the experience while maintaining a premium, playful aesthetic.